Digipak Research and Ancillary Text Fonts

Before making a mock-up for My and Mumina's digipak cover, I went on the internet and researched four different front covers. All from Soul and Pop Rock Genre. I noticed that most soul and pop rock album covers, have the artists in a close up shot. This is a strategy that they use in order to sell the star and their music as well. I also noticed that they have somewhat have a filter in their pictures, in these images, three of the album covers have a black and white filter - this is to emphasize the feeling of nostalgia and passion within their songs and in relation with newspaper it tells us the 'Truth' implying they are meaningful and truthful about their music. However, Kris Allen's cover is colored, but his genre is within the direction of pop-rock just like Parachute and Pink. I also realized that all of these images, the artists are not making a direct mode of address - this body expression tells us that they are deep in thought or wonder. They also look very serious in these pictures. Whereas Pop artists such as Rihanna or Jessie J, they all have a direct contact with the audience, as they are selling their music and focused on the star image. They also have sometimes provoking albums and look modern than soul/pop-rock genres.

With these four images of pop rock and soul genres, it also gave me a broader idea of what the Ancillary Text Font design will look like for the digipak/advert. I wanted to see the typical fonts that soul/pop-rock genres used in their album covers, and then I would apply these certain conventions. I noticed straight away that the majority of the fonts are in bold, capitalized letters and the fonts does not really differentiate from the other album covers, like having a special type of font. They are all rather simplistic, in my own opinion, makes them look mature and serious as an artist. You can see this in other genres such as Country and Folk, and makes the font look very important and because it is in capitalized letters it shows how important and the album is focused on the star image. Moreover it just proves that the genre is meaningful and serious about their songs, whereas genres such as Pop are more about beats and less meaningless in their songs as they are more focused on the branding of the artist.

 

Mumina and I went on 1001fonts and selected five different fonts that I can use for my artist logo. I selected these specific ones as they relate to the style of artist as shown above. Since the genre was slightly pop-rock, I chose the font "Rock it", however it seemed to gritty and edgy for the genre and reminds me the font of Kerrang. Although this was just a suggestion, as were focused more on Soul genre. The two fonts that I like, are "Minerva 16 Regular" and "Kalenderblatt Grotesk" as I believe they would suit the style of the genre. However I and Mumina are going to decide out of the two of which one will look better and appropriate. Although I picked the fonts Quattrocento Regular and Almonte-Regular TTF, I thought they fit the style of the genre but comparing it to the other fonts, these two fonts seemed too plain. As you can see everything is, either bold, capitalized or both as I wanted to use the idea of having importance into my name, after all it is focused on to me as a star image.

UPDATE -   I thought the idea of changing the stars name to Vincent De La Reyes instead of Julius Conmigo. As I thought that name would sound more sophisticated and my name didn't sound like a singer

by Julius Conmigo