The first digipak I am analysing is Adele's second studio album "21". Both images of adele is seen at the front and back of the digipak - where you can see the list of her songs. This is to promote the star herself, as Adele is extremely famous and known worldwide. Adele's album picture in the front, is of the colours of black and white, or in de-saturated colours. These colours used, instantly gives a feeling of deep emotions and captures the sense of passion within her music and style. Moreover, black and white can sometimes indicate the idea of the past or nostalgia, relating to a lot of classic artists such as Dionne Warwick, who also uses de-saturated colours on her album picture. As well as her songs - such as the famous hit "Someone like you" this ballad was inspired by a broken relationship, and lyrically it speaks of Adele coming to terms with it. This further emphasises the style of her genre; Soul.
In the sense of pysical appearance. Adele, is positioned in the centre of the album, making her the centre of attention or considered as the most dominant image. This makes it easily recognisable by fans. Adele is not making a direct mode of address to the viewer , her head is slightly tilted and her hand at the back of her head. This body expression of hers suggests that she is in deep thought and wonder of something or someone, again seemingly looking as if she is in the state of nostalgia.
The digipak is laid out in an organised composition. The list of the songs is located at the back of the digipak, making it very easy for the buyer/viewer to see the list of songs included in the album. Along with the bar code and additional information. Adele is positioned on the right of the digipak, which is different from the front cover. This time she is giving a direct mode of address, looking directly at the viewer, probably to connect herself with the audience and in a way it seems as if Adele is appreciating the idea of the viewer/buyer picking up her album.
The title of the album is called "21". It seems unusual for an artists as well known as her to name it after a number, but there is a meaning behind it. Adele found it as the most fitting title as it represented her age and served as an autobiographical period piece. This also symbolised the personal maturity and artistic evolution since her debut.
by Julius Conmigo
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