Advert Analysis 2 - Rihanna

The second advert that I will be analysing, is from Rihanna's album: LOUD. Although she is an artist from the pop genre, I was instantly drawn to this audience, as the various conventions such as compositions, lighting, clothing, location and even posing, can represent and reflect upon my genre and ideas. I want to extract the idea of this advert as being related to country, pop-rock or soul genre.

 The colour scheme and the main image is very similar to her album cover, which also features on the advert. The colours and images all link together which makes it easier for the target market to spot or notice Rihannas Loud album. The use of red on the advert and digipak connotes a sexual vibe although yet, dominant, brave, confident, it could also represent her lust in her music. The font and lettering is the same as on the album cover but a bit bolder because the target market needs to be able to notice the release date straight away. The angle of the shot used for the main image is a low angle which shows Rihanna is dominant which links in with the use of red. From the image it looks like she’s crossing her arms and looking into the distance, this contrast with the use of red and the low angle shot as she looks vulnerable and shy. She’s wearing a strapless dress which is also red to tie in the whole image together; it’s a bit low cut to show some of her cleavage to make her look sexier. She’s wearing a diamond bracelet around her arm and a diamond necklace to make her look less naked and makes the image more feminine. You can’t really see her face properly because her hair covers most of her face but it looks like she’s got her teethes against each other look quite sexy and the fact her hair is covering most of her face shows that she’s shy which is a contrast what she really is.

The background of the main image looks like it’s been shot on a wheat farm which gives it that edge instead of just taking pictures on grass and the colour of the wheat goes well with the colour scheme. It’s got a warm, earthy tone to it. The image has been taken in the middle of nowhere like she’s lost and lonely which connects to her body language. One of her singles called Only Girl in the World which also connects to the image as she does look like the only girl in the world who has been isolated. From this image and the video for her actual song there is a massive contrast as she is shown way more confident and powerful in the video rather than here as well. On the advert an image of her album cover is also included so everyone can see how the cover looks so they won’t need to look around for it in the shop; they’ll already know how it looks. The main image has been shot on the rule of three rather than the middle as it’s so typical and boring to just shoot someone in the middle and there’s space for the image of the album on the right. From Rihanna dying hr hair red there was loads of females and males that started dying their hair red as well, this shows how influence Rihanna is as an artist and how her fans look up to her.

by Julius Conmigo