The first Advert I am going to analyse is by Ed Sheeran of the release of his new album '+', which is really simple enough. Typically means to add onto something but In my opinion, it resembles the cross sign you would typically see in hospitals, meaning to aid someone - or aid or heal people through his music in his case. The composition of this advert is carefully thought out, to appeal to the specific target audience and let them know about the album.
The composition of the advert is very simple. Ed Sheeran is positioned on the right side of advert seen in distinct, scratched-effect orange, which is also making a direct mode of address to the audience, implying that he is in contact with his fans and viewers. The colour scheme is simplistic, although it is minimal; it is also effective in many ways and relates to Ed Sheeran himself. Since the advert is made of up entirely orange and becomes distinct on his face, it becomes very eye catching and recognisable; the colour is somehow his 'Icon' as it is his hair colour. It's also seen in a lot of representation in different forms of media such as gigs he has been in, the lightings are of a orange glow and lyrics used in his songs. A lot of Ed Sheeran's merchandise his record label, by Atlantic, sells is orange. This reoccurring colour scheme not only becomes a selling point but also fans are easily recognised by this style that Ed Sheeran uses.
The information is located at the left side of the advert, from the middle going down, as people usually would read from left to right. It has been positioned his way too, so that there is still orange at the top and it does not dominate the whole advert and take away the star's persona or imagery. It has a pattern of black and white for each line it makes, to make the writing more visible. The font has a edgy look to it, resembles the font of 'Type-writer' to give off a simplistic but an individuality style that reflects on himself and his songs, additionally the font is rather scratchy as well, to make it appear as if it is hand-made and personal, to give the impression that Ed Sheeran is dedicated to his fans. 'Ed Sheeran', '+' symbol and 'click here to buy from' is all highlighted in white instead of black, to make it visibly clear and in a way highlight it's importance in merchandising and be seen by audiences, moreover the Ed Sheeran and the '+' symbol are in dominant fonts again to create its importance of his name and album. 'Out now' makes the audience or buyers aware of the album's availability. Lastly the word 'CLICK' is highlighted is underlined, informing the audience that they can click on that word to buy the album from the listed shops (either through retail or internet) which adds an interaction to the advert.
By Julius Conmigo
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