Target Audience

Intro: I created a target audience section to my blog to help me target my music video to. It becomes easy for me so I know who to expect to watch my video as well as, who to sell to. I added 5 sub headings and added a paragraph of a description of who they will be like, the job they have, interests in music, life ambitions and ideologies.

Age – 15-25

Gender – Females

Interests and Hobbies

My target audience enjoys spending time with friends either casually hanging out, dining or watching cinemas during the weekends, implying that my target audience are very social-able group. Other than socialising, they have keen interest in music, although they haven’t got a particular favourite in a music genre, but more of an all-rounder. Any song/genre that has a good beat/tune or meaning is appealing to their ears. Although with movies different people within my target audience has different views on movies. Furthermore they have a wide variety of interests in different hobbies, such as reading, art, designing etc. The majority of people as my target audience will likely have a creative personality.  Shops such as H&M, Forever21, Zara and Topshop are very popular within my target audience; this suggests they have a very good fashion sense and good taste for clothing. Although they’re rather individual themselves, some may even like Indie-fashion from Urban Outfitters. Overall my target audience pretty much has an adventurous personality; they enjoy a lot of things.

Aspirations in life

My target audience have somewhat a future dream in life, whether it is in fashion, art or music. Some are not too keen in going University and may consider apprenticeships. My target audience are not alpha females, they aren’t too ambitious nor lethargy, but in between. They want to live in life relaxed lifestyle.

Job

This is both aimed for audience with and without a job. Half of my audience prefer getting money through jobs but the other half are rather laid back and living in their teen lifestyle.

Music

Music is a big impact in their life. They listen to music on their phones daily, whether studying, going-out, on a job or even in the gym. However the majority of people in my target audience do not really have a specific favourite in a music genre. They enjoy all genres and artists as long as it’s appealing and good to their ears, although I suspect they dislike Heavy-Metal.

Ideologies

My target audience are careful in ways they spend their money either on clothes or gadgets. They feel that saving up is right and spending it during the right times such as sales or promotions. So in order for them to purchase the product for both teenagers and young adults the price would be in a range of £5 consisting an eye-catching digi-pack/cover and compositions of images and words.

By Julius Conmigo

Props for Music Video

These are the props that I will be using for my video. The guitar is the most important prop out all of them, it will be used throughout the whole music video, which will be played by me, this further emphasises the genre as it is country/pop. This is my mother's guitar which is extremely helpful as I don't have to borrow it from someone or the school. Furthermore the other props are the flower - there will be a part in the video where I place a flower in her hair, which is a typical romantic thing do, it also be used at the end of the video, where he places the same flower at her grave. Lastly the last prop is the letter, which we three times in the music video.

Actress and Actor Profile

         

Name : Agata Tyburska

          Age : 17

          Nationality : Polish

          Job : Waitress

          Aspiration : Tattoo Artist

My actress for my music video is Agata, she was the first and last person I came to, since I knew she was comfortable in front of the camera, and I was looking for someone at my year. Also because I am comfortable working with her as she is a close friend

Name : Julius Conmigo
Age : 17
Nationality : Filipino
Job : None
Aspiration: Interior Designer

For my music video, I used myself as the lead actor. In fact, I was going to choose one of my colleagues, Scott Broadis, although he fit the role, he was busy swimming everyday for after school classes. I then had another colleague, Antonino Russo. However, I was a bit skeptical and thought that he didn't fit the role. 

So I asked people what they thought, they said they would visualized me being in the video. This makes it easier for me, so at least I don't have to depend on so much people being on a specific place at the specific time. Furthermore I was able to guide my actress what to do and how to do it, as I visualized of what would happen in a specific situation. 

By Julius Conmigo
         

Emailing my Actress

I emailed my actress, Agata Tyburska, asking her if she would like to participate for my music video. Easily enough, straight away she gladly accepted the oppurtunity. I specifically asked her as she used to model for a while and been in a music video before, so I am sure that she is confident with playing the certain role for the music video. I sent her the video of my animatic story board, so she can get a rough idea of what she has to do in the video. I also contacted her through iMessage which will allow me and her to communicate instantly. In case she cannot make a day or I have to re-schedule

By Julius Conmigo