Target Audience

Intro: I created a target audience section to my blog to help me target my music video to. It becomes easy for me so I know who to expect to watch my video as well as, who to sell to. I added 5 sub headings and added a paragraph of a description of who they will be like, the job they have, interests in music, life ambitions and ideologies.

Age – 15-25

Gender – Females

Interests and Hobbies

My target audience enjoys spending time with friends either casually hanging out, dining or watching cinemas during the weekends, implying that my target audience are very social-able group. Other than socialising, they have keen interest in music, although they haven’t got a particular favourite in a music genre, but more of an all-rounder. Any song/genre that has a good beat/tune or meaning is appealing to their ears. Although with movies different people within my target audience has different views on movies. Furthermore they have a wide variety of interests in different hobbies, such as reading, art, designing etc. The majority of people as my target audience will likely have a creative personality.  Shops such as H&M, Forever21, Zara and Topshop are very popular within my target audience; this suggests they have a very good fashion sense and good taste for clothing. Although they’re rather individual themselves, some may even like Indie-fashion from Urban Outfitters. Overall my target audience pretty much has an adventurous personality; they enjoy a lot of things.

Aspirations in life

My target audience have somewhat a future dream in life, whether it is in fashion, art or music. Some are not too keen in going University and may consider apprenticeships. My target audience are not alpha females, they aren’t too ambitious nor lethargy, but in between. They want to live in life relaxed lifestyle.

Job

This is both aimed for audience with and without a job. Half of my audience prefer getting money through jobs but the other half are rather laid back and living in their teen lifestyle.

Music

Music is a big impact in their life. They listen to music on their phones daily, whether studying, going-out, on a job or even in the gym. However the majority of people in my target audience do not really have a specific favourite in a music genre. They enjoy all genres and artists as long as it’s appealing and good to their ears, although I suspect they dislike Heavy-Metal.

Ideologies

My target audience are careful in ways they spend their money either on clothes or gadgets. They feel that saving up is right and spending it during the right times such as sales or promotions. So in order for them to purchase the product for both teenagers and young adults the price would be in a range of £5 consisting an eye-catching digi-pack/cover and compositions of images and words.

By Julius Conmigo